Luxury watch enthusiasts in Australia will be facing higher prices as Rolex, the prestigious Swiss watchmaker, has quietly introduced significant price hikes for 2025. These increases have hit Australian buyers harder than those in many other countries.
When it comes to luxury watches, clone Rolex is a brand that commands global appeal and respect. The allure of owning one of these exclusive watches continues to drive demand among collectors and fans alike. However, while Rolex remains a mid-range option in the luxury watch market, their pieces are far from easy to obtain, often requiring buyers to join long waiting lists.
Due to the combination of limited production and intense demand, prospective Rolex owners might have to wait up to 18 months for models like the Daytona, GMT, or Datejust, especially when purchasing from an authorized dealer.
As 2025 approaches, several countries, including Australia and much of Europe, have experienced steep price hikes on Rolex watches. Though inflation-driven price adjustments are expected, this year’s increase is more complex. A weaker Australian dollar, coupled with rising material costs, has contributed to Rolex’s decision to raise its prices more significantly than usual.
For example, the replica Rolex Cosmograph Platinum Daytona, which retailed for approximately AUD 115,000 last year, is now priced at AUD 122,500 – a 6% rise within just one year. The popular Rolex Daytona Panda has jumped from AUD 22,500 to AUD 24,250, reflecting an 8.1% increase.
Rolex’s two-tone models have seen some of the most dramatic price increases. The Rolex GMT-II ‘Pepsi’ rose from AUD 13,550 to AUD 14,650, marking an 8.1% increase, while the two-tone Rolex GMT-II Rootbeer surged from AUD 22,450 to AUD 26,200 – a significant 16.7% jump. Notably, the two-tone Rootbeer model was priced at AUD 17,500 before the pandemic but has since increased by nearly AUD 10,000.
These price adjustments indicate Rolex’s awareness of market dynamics, perhaps signaling a recalibration in how they position some of their models in the global luxury market.